“In this age of convergence, the two industries are drawing closer by the day.

‘We see this as a growth area for the company,” said Rainmaker CEO Warren Franklin. “We’re looking at new ways to deliver animation. We have the traditional models of television and feature films, but more and more content gets used on different delivery platforms, like mobile phones.'”

“”Being in Vancouver, where there’s a major gaming cluster, that gives us a lot of information and understanding of how games are put together,” Franklin said. “We can work closely with the game companies where we incorporate elements from the game, plus add our expertise on top of that and come up with a hybrid. It takes elements from the game, and elements from what we do with animation and visual effects, and putting that together can be visually stunning.”

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Source:  Romia’s Blog

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