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The following applies especially to small to mid-size businesses: obvious conclusion of the week – understand your customers!

Why am I stating this most simple and basic understanding in business?

Recently I have been undertaking an SEO project for a company. I’m far from an expert on the subject and it’s somewhat of a research assignment, but by this point I should know a thing or two about marketing and customer behavior. This is based on a current, real experience.

The goal of optimizing a website to rank higher is clearly to drive more traffic to the site; now here is the kicker:

  • Image your site is #1 on Google for exactly what you do; those exact functions you perform are ranking top-of-the-class! Sounds great right?
  • Now add the following: The people who search for those exact terms want nothing to do with your service…

Some ways to remedy this problem:

  • Use Google Analytics – Find out alternative keywords that your customers use to find you.
  • Ask your customers – find out what they think of you; ask them to use your company in a sentence.
  • Research – Find out what market segments are most important to target (come back for a post about this next).

This is my shock for the week and this is why is incredibly important to understand your customers. What you think your function is could be completely unrelated to what your customers think you actually do!

Coming Soon:  Niche Marketing

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Unfortunately an increase in workload has meant a decrease in writing. However, this will change quickly and to mark the change the blog has had a bit of surgery.

The blog title and description are slightly edited to focus more on the brand of “Business Gears” along with a better description of what visitors will find on this blog.

I am also welcoming collaboration from other writers that fit the topic of this blog.

Thanks for continuing to visit and read, I hope some of the information here is relevant and useful! Don’t forget to take a poll and showcase your opinion or leave a comment on your point of view.

This blog is a combination of class projects and personal interests.

I will try to keep this up-to date with relevant business focused information that is interesting and useful along with my personal insights on the topics.

Feel free to comment or contact me.

– Arie Lozinsky

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